Our analyses provide comprehensive insight into a company's cultural standing and how it is perceived by talent. This allows us to uncover potential for change and take targeted action. The foundation for this is employee interviews, an analysis of all touchpoints from the job advertisement to the first day of work, and a look at the market and competitors.

Services: Employer and touchpoint analysis, competitor and benchmark analysis, candidate journey mapping, reputation analysis

The Employer Value Proposition (EVP) is the core component of every employer brand. We develop it in focus groups with selected employees and derive authentic core messages, the employer claim, and target-group-specific arguments. This creates a positioning that is supported internally and convincing externally, including talking points that leaders can use to represent the employer brand in conversations.

Services: EVP development, target-group-specific messaging and employer claim, employer branding and recruiting strategy, talking points for leaders

Every employer brand needs its own identity that fits the corporate brand while expanding upon it. We develop the visual identity, including imagery and video assets, key visuals, and an employer brand system that ensures consistent implementation across all channels. Templates and scalable assets ensure that marketing and HR teams can apply the brand independently in their day-to-day work.

Services: Employer brand visual identity, imagery and video assets, key visuals, employer brand guide, scaling and templates

An employer brand only has a lasting impact when it is lived within the company. We support leaders in their role as ambassadors, build corporate influencer programs, and assist with internal communication during change processes. Workshops and training ensure that the brand is carried from within.

Services: Leadership enablement, corporate influencer programs, internal communication and change, workshops and training

Success in social media begins with the right strategy. We analyze target audiences, define a platform and media strategy, and determine how budget and resources are allocated. A structured editorial and campaign plan creates the foundation for a continuous and measurable presence.

Services: Channel and platform strategy, target audience and media strategy, budget and channel allocation, editorial and campaign planning

A strong social media presence is built on consistency. We handle editorial work and ongoing content production, manage the community in dialogue with target audiences, and use social listening to monitor how a brand is being discussed. Collaborations with creators and influencers complement your own channels where they can credibly reach the target audience.

Services: Editorial and ongoing content production, community management, creator and influencer collaborations, social listening

Campaigns are most effective when concept, media, and conversion are perfectly aligned. We develop and execute campaigns, manage paid social and performance marketing, and build landing pages and funnels that turn attention into concrete results: applications, leads, or registrations. Ongoing conversion optimization ensures that budgets are used as effectively as possible.

Services: Campaign conception and implementation, paid social and performance marketing, landing page and funnel development, conversion optimization

We actively manage campaigns throughout their entire duration and make their impact visible. Dashboards show reach, costs, and results per channel, while reports contextualize the metrics and derive recommendations for the next steps. This ensures that decisions remain data-driven at all times.

Services: Campaign management, dashboards, and reporting

Every effective communication starts with a solid core idea. We develop creative concepts that make a brand unmistakable and bring them to life through text and design. Copywriting, art direction, as well as naming and claims ensure that messages reach the target audience and leave a lasting impression.

Services: Core ideas and creative concepts, copywriting and text, art direction, naming and claims.

Corporate design gives a brand structure and recognizability. We develop brand identities that work across all channels, from digital presence to print and publications like annual reports. In doing so, we ensure that the design remains practical for everyday use and sustainable in the long term.

Services: Corporate design and brand identity, print and publications.

Moving images bring companies and their people to life. We produce image films and corporate videos, from the initial idea through production to final editing. We assemble the crew from an established and award-winning team of freelancers. Motion design and animation complement our offering where complex content needs to be conveyed clearly.

Services: Image films and corporate videos, motion design and animation.

Good content follows a clear strategy. We define the topics a brand should own and ensure continuous, relevant communication across all formats through storytelling and editorial work. Podcasts expand the spectrum with a format that builds closeness and conveys expertise.

Services: Content strategy, storytelling and editorial, podcasts.