Concept and design of the exclusively digital annual report, now in its fourth consecutive edition, featuring a world of illustrations depicting the city of Bern.
An annual report must substantiate figures while also being readable. For a municipal transport operator, the audience is broad, encompassing politicians, the media, employees, and the general public in Bern. BERNMOBIL publishes the report exclusively in digital format, which presents both an opportunity and a challenge: there is no page limit, but also no physical paper to command attention.
Emarket conceptualized and redesigned the layout for the 2022–2025 report. The appearance was streamlined to give the report a fresher, more dynamic feel. Both in terms of content and visuals, the characteristics of the city of Bern take center stage: a consistent world of illustrations featuring Bernese landmarks, trams, buses, and people in the urban space connects the chapters, turning a collection of figures into a narrative about the city. In addition to concept and design, Emarket handled project coordination and liaised with iqual AG for the technical implementation.
The 2025 annual report was the fourth consecutive edition produced by Emarket. It is available exclusively in digital format and bears a distinct design signature that portrays BERNMOBIL not just as a transport operator, but as an integral part of the city of Bern. The fact that the contract remained with Emarket for four years and through a layout relaunch demonstrates reliability in a format where deadlines and numerical accuracy are non-negotiable.
