Since July 2025, Emarket has served as the lead agency for Guma AG, managing social media for the Stalden Creme brand, including strategy, content, paid social, and community management.
Stalden Creme did not have a professionally managed social media presence. Guma AG wanted to rebuild the heritage brand on social media and have its channels managed strategically, editorially, and commercially from a single source.
Emarket manages the account as the lead agency. The foundation is a strategy based on a Hero/Hub/Help content architecture, from which the editorial and content plans are derived. Emarket produces Reels, Stories, and carousels with its own video team, publishes organically on Meta and TikTok, and manages paid social, including targeting, bidding strategies, and A/B testing of creatives. This is complemented by brand face management, creator collaborations with micro-influencers and UGC, as well as community management. Monthly KPI reporting and quarterly reviews with actionable insights guide the mandate. Campaign-specific work included the ESAF campaign in August 2025 and a point-of-sale promotional push in April 2026.
The ESAF campaign combined brand-face storytelling, a prize draw, and user-generated content. The mandate has been running since July 2025 and, as of January 2026, includes 432 posts per year.
