TikTok and Meta campaign featuring authentic content from apprentices, plus a landing page optimized for apprenticeship applications for the JENSEN-GROUP across three countries.
The JENSEN-GROUP wanted to increase its visibility as an attractive employer for apprentices among Generation Z in Germany, Denmark, and Sweden. As a specialized B2B mechanical engineering company, it lacked authentic social media content and a digital hub for open apprenticeship positions.
Emarket developed a cross-border campaign featuring the company's own apprentices as brand ambassadors. Using smartphones and "challenge kits," they captured authentic video footage of their daily work over the course of a month. This was used to create dynamic 9:16 assets for TikTok and Meta, alongside a mobile-optimized landing page for apprenticeship applications.
Authentic recruiting content from three countries, a social media campaign, and a landing page. The project has been running since December 2025. The campaign launch and the subsequent measurement of reach, leads, and applications will take place once the campaign and landing page go live.
