Campaign visuals for the semi-annual recruitment drives and an ambassador program that turns employees into points of contact for future talent.
Opacc recruits a large number of IT specialists and project managers for its Rothenburg LU and Münchenstein BL locations in two waves each year, in spring and autumn. The competition for these profiles comes from employers in Zurich and Basel, which are better known and more centrally located. Opacc therefore needed two things: short-term visibility in line with the recruitment rhythm and a channel through which candidates could get an unfiltered look at what it’s really like at Opacc.
Emarket worked in two streams. The first consisted of the campaign visuals, from conception to execution: photo shoots with employees for the key visuals, composition with additional image elements, and adaptation for a broad mix of online and offline channels, including banners, social media, outdoor advertising, and print ads. Two motif lines drive the campaign. One features employees with a prop, for example under the headline "We are looking for IT talent with focus." The other uses a minimalist arrow motif and the statement "Your IT career. Equal opportunities for specialists or management." Both lines display the kununu rating and recommendation rate directly in the subject matter, supplemented by a QR code to jobs.opacc.ch. This allows the advertising to substantiate its own claims.
The second stream was the ambassador program. Emarket designed and moderated the workshops in which employees from various departments were trained as ambassadors. They serve as a point of contact for future talent and are listed by name with a photo and contact details on the careers page.
According to Opacc, recruitment numbers doubled in 2024 for the second year in a row. The campaign runs in the fixed rhythm of the recruitment waves and has been further developed over the years rather than being reinvented each time. The ambassador program has successfully transitioned from a temporary measure into a permanent structure: the ambassadors are now an integral part of the careers page and are therefore effective independently of individual campaigns.
